This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

3.9 BILLION REASONS TO RE-THINK YOUR HOLIDAY RENTAL MANAGEMENT BUSINESS STRATEGY

If you’re a manager of holiday rental properties I am certain that you have caught up with the news that Homeaway ( including Stayz and all the other subsidiaries ) has been purchased by Expedia. If you haven’t maybe you have been out of internet range or perhaps living in a cocoon.

According to the Wall […]

By |November 25th, 2015|Marketing|0 Comments|

How much is your holiday rental property management business worth ?

How much is your holiday rental business worth?

Business owners everywhere want their businesses to be worth something! Those in the property management business are no different. After all the long hours, investments, risks, keeping up with changes in technology and customer needs, and a long list of miscellaneous hard work, owners want to know […]

The Cost Change in Customer Acquisition

From a $25 newspaper ad to 15 % and rising….
I have been in the holiday rental industry now for some 20 years, for some that’s not that long but for many / most in this very quickly changing business I am a grandfather. Well a grandfather since the arrival of the internet.
One of the […]

By |September 19th, 2015|Marketing|1 Comment|

Finders Keepers in the world of Holiday Rental Management

 Finders Keepers
As a property manager, part of your job is to attract, convert and keep customers.
Here, I provide some tips for winning and keeping customers.

Bear in mind that the short-term holiday rental market is fierce, and you’re a player in it – one of many. How do you win and keep customers when everyone […]

By |September 18th, 2015|Property Management|3 Comments|

Is an OTA blocking your organic search result ?

Your Holiday Rental Website and SEO
This question was put to me the other day when visiting their holiday home on the Mornington Peninsula.

The person in question was complaining bitterly to me about the level of direct rentals being attained by her Holiday Rental Management Agency. That is, all enquiry was coming from OTA’s.

In making […]

Marketing in the world of Holiday Rental Management

The Requirements of the Holiday Rental Marketeer

In order to keep up with increasing competition, outside pressures and more, the expectations of a marketing person for 2015 and beyond are astonishingly high in any industry.

Since the introduction of the internet in the late 1990’s the skill set required of a ” marketing manager” marketing co-ordinator has dramatically changed […]

Holiday rental reservation requirements for the modern day property manager

Holiday rental reservation requirements for the modern day property manager
In a busy holiday rental business like yours, installing a new reservation system is all about one thing – increasing productivity through automation.
Property managers that don’t make a move to all-in-one reservation and marketing platforms will limit not only their ability to grow short-term but […]

New Accommodation Website

New accommodation website
New accommodation website from Genkan Creative for Thredbonet Marketing.

ThredboNet Marketing are one of the leading property management companies in the Australian snowfields

Visit the site at www.accommodationthredbo.com.au

By |January 31st, 2015|Genkan Blog|0 Comments|

Digital Sharecropping

Are you putting all your energy and hard work only to build someone else’s business?
Are you tilling the soil and helping grow profits for the Stayz, Wotif, Homeaway, Rentahome, Takeabreak, FlipKey ….only to build their digital dynasties?
If you are a business making itself habitually dependent on another company, you are practising “digital sharecropping” – […]

The True Impact of the Internet on Holiday Rental Property Management

“Every act of creation is the first act of destruction “ – Pablo Picasso
As the balance of control and profits in the short-term holiday rental market continues to change for the players in this market: the owners, property managers, internet marketing channels and the clients, the response we make as property managers to the […]